Author: Kerry Sheahan
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How to optimise your site for ChatGPT
There’s a new master to serve… As the AI bots take over the world, what do you need to know?
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How to write a good homepage
Everyone has a stake in it, but you’re the one writing it. Here are nine tips.
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How to become a more well-rounded marketer
5 tips on adding value to a business beyond your job title.
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
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The pros and cons of using a newswire
Should you use a distribution service? When? We take a look…
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10 tips for writing press release headlines that don’t get ignored
The odds are not in your favour. But they could be….
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In-house marketing vs outsourcing: which is best for you?
Should you employ a team or outsource your marketing activity?
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The demise of local news (and what businesses that rely on local press can do about it)
Things are looking bleak on the local news front, but here are five alternatives.
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How to avoid the cringe factor in your writing
Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.
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