Author: Kerry Sheahan

Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.

We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily

Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.

Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.  

It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.

Guild, has launched The Periodic Table of Community Strategy©, a graphic displaying the fundamental elements of community strategy.

From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.

The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.

Understanding search intent takes your content from delivering website traffic, to delivering new business.

The metaverse is coming, teenagers hate Facebook, and Google allows minors to remove their photos from the internet in this week’s My Five.