Author: Kerry Sheahan

Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders. 

A look into the different types of anchor text, how to optimise it, and what to be careful of. 

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.

We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily

Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.

Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.  

It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.

Guild, has launched The Periodic Table of Community Strategy©, a graphic displaying the fundamental elements of community strategy.

From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.