My Five #455

Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.

Kerry Sheahan

5 sources of free data for your digital PR campaigns

There are few things that editors and journalists love more than new research, but if your budget won’t stretch, here’s how you can make use of free data.

Kerry Sheahan

My Five #451

Most good things must come to an end… Expanded Text Ads, LinkedIn Stories, but not the public ridiculing of Matt Hancock, which remains strong. All in this week’s My Five.

Kerry Sheahan

5 image optimisation tips for SEO

As well as the additional ranking opportunities that come from well optimised images, they also impact UX and page load times. Here are five areas to focus on.

Kerry Sheahan

My Five #446

It’s a social and search engine heavy My Five this week, with changes to Instagram targeting, a new link spam algorithm update and clarification around redirects.

Kerry Sheahan

Getting better engagement from your outreach efforts

Earning coverage and links from authoritative, relevant websites, is obviously a huge part of SEO, but what’s not always clear, is the time, effort and strategy that goes into it. […]

Kerry Sheahan

My Five #442

Google treats us to a frenzy of algo updates, we wave goodbye to broad match modifier, and we might need our eyes checked, but it looks like football’s coming home.

Kerry Sheahan

Are outbound links good for SEO?

When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

Kerry Sheahan

My Five #436

SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

Kerry Sheahan

Three pieces of SEO data PRs should be using

There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.

Kerry Sheahan

My Five #431

In this week’s My Five, Facebook takes away Analytics, Google Search Console gives us regex filters, and we celebrate 16 years of Yahoo! Answers.

Kerry Sheahan