17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.
Author: Kerry Sheahan
Since completing a degree in English and Fine Art, I’ve spent the past nine years absorbed in the world of content, SEO and digital PR.
As well as helping our clients increase their digital exposure, I also focus on Browser Media’s own marketing strategy.
When I’m not chasing down a link, I tend to gravitate towards the coast – often with a pasty in hand!
8 ways to make product press releases more newsworthy
Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.
Using your own data for PR
Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
7 things ChatGPT can’t do
Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.
How to avoid keyword cannibalisation
Find out how to resolve keyword cannibalisation issues and improve your organic search performance.
Duplicate content: how worried should you be?
A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.
8 tips for editing content
Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.
5 tips for writing concisely
Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here’s 5 tips:
10 check points for investigating traffic spikes
Here’s what to look at if you’ve seen an unexpected spike in traffic.
6 common pitfalls to avoid in B2B writing
Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders.
A guide to optimising anchor text
A look into the different types of anchor text, how to optimise it, and what to be careful of.
7 ways to help journalists help you
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.