Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.
Author: Kerry Sheahan
7 tips for using images in your PR pitches
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
10 tips for writing PR commentary
From being quick off the mark, to having something original to say, here are some tips for drafting quotes.
Migraine Awareness Week: how marketing and migraines work better together than you might think
Flexibility, control over your environment, and a variety of work, can all make marketing a viable career option for people living with migraine.
What you need to know about Google’s September 2023 helpful content update
What’s changed and should you care?
What to include in your SERPs analysis
Don’t optimise for keywords you’re never going to rank for.
10 factors that impact tone of voice
Tone of voice is so much more than just the vocabulary you use. Here are ten contributing factors.
10 ways to make sure your content style guide actually gets used
Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.
The art of the follow up
I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.
12 tips for getting article pitches accepted
Are guest posts dead? They are if you call them guest posts. Here’s my advice for getting a better response to your article pitches.
The ultimate guide to award entries
17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.
8 ways to make product press releases more newsworthy
Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.