Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.
Author: Kerry Sheahan
Since completing a degree in English and Fine Art, I’ve spent the past nine years absorbed in the world of content, SEO and digital PR.
As well as helping our clients increase their digital exposure, I also focus on Browser Media’s own marketing strategy.
When I’m not chasing down a link, I tend to gravitate towards the coast – often with a pasty in hand!
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What’s changed and should you care?
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Don’t optimise for keywords you’re never going to rank for.
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