7 ways to help journalists help you

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Kerry Sheahan

How to repurpose content

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

Kerry Sheahan

My Five #482

Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.

Kerry Sheahan

My Five #475

It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.

Kerry Sheahan

My Five #467

The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.

Kerry Sheahan