PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.
Author: Kerry Sheahan
Since completing a degree in English and Fine Art, I’ve spent the past nine years absorbed in the world of content, SEO and digital PR.
As well as helping our clients increase their digital exposure, I also focus on Browser Media’s own marketing strategy.
When I’m not chasing down a link, I tend to gravitate towards the coast – often with a pasty in hand!
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
Why you should be working more closely with your sales team on content
Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.
What do journalists want from PR professionals? Looking at Cision’s 2022 Global State of the Media Report
We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily
My Five #482
Google Ad updates, Twitter dominating the headlines again and ducks running marathons. It can only be this week’s My Five.
Repurposing content: how to select which content to repurpose
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
My Five #475
It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.
Looking at Guild’s new Periodic Table of Community Strategy©
Guild, has launched The Periodic Table of Community Strategy©, a graphic displaying the fundamental elements of community strategy.
7 ways to measure the quality of your outreach targets
From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.
My Five #467
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.
Why it’s important to consider search intent for keyword research
Understanding search intent takes your content from delivering website traffic, to delivering new business.