From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.
As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.
Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.
Not all links were created equal. From the position of your link to who you link out to, we share six factors that can impact the power of a link.
Tech giants are feeling generous in this week’s My Five. Facebook reluctantly agrees to pay publishers for content, and Google expands its Maps and Google My Business options. Meanwhile, Spotify shames the nation for its music choices.
The season of goodwill is upon us. Burger King drops its beef with McDonald’s, and LinkedIn creates a helpful tool for job seekers in this week’s My Five.
From Wikipedia to search bar data, we share 6 unsuspecting keyword research aids, backed up with a cameo appearance from Google Search Console.
This week’s My Five is all about the free goods – free Google Shopping listings, free carrots, the freedom to message between Facebook and Instagram…. what more could you want?!
Increase your email open rates with our 9 tips on improving your subject lines, from split testing, to emoji use, to optimal character limits.
We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.
As if temperatures weren’t rising enough, this week saw the heat crank up a notch in the battle of the brands. Instagram takes on TikTok, whilst Evian schools Coors Light on branding. It must be time for My Five!