How to write the best content brief

From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.

Kerry Sheahan

My Five #425

In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

Kerry Sheahan

My Five #421

Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.

Kerry Sheahan

My Five #416

Tech giants are feeling generous in this week’s My Five. Facebook reluctantly agrees to pay publishers for content, and Google expands its Maps and Google My Business options. Meanwhile, Spotify shames the nation for its music choices.

Kerry Sheahan

My Five #412

The season of goodwill is upon us. Burger King drops its beef with McDonald’s, and LinkedIn creates a helpful tool for job seekers in this week’s My Five.

Kerry Sheahan

6 Creative ways to do keyword research

From Wikipedia to search bar data, we share 6 unsuspecting keyword research aids, backed up with a cameo appearance from Google Search Console.

Kerry Sheahan

My Five #407

This week’s My Five is all about the free goods – free Google Shopping listings, free carrots, the freedom to message between Facebook and Instagram…. what more could you want?!

Kerry Sheahan

9 tips to spice up your email subject lines

Increase your email open rates with our 9 tips on improving your subject lines, from split testing, to emoji use, to optimal character limits.

Kerry Sheahan

5 tools for content inspiration

We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.

Kerry Sheahan

My Five #400

As if temperatures weren’t rising enough, this week saw the heat crank up a notch in the battle of the brands. Instagram takes on TikTok, whilst Evian schools Coors Light on branding. It must be time for My Five!

Kerry Sheahan