My Five #446

It’s a social and search engine heavy My Five this week, with changes to Instagram targeting, a new link spam algorithm update and clarification around redirects.

Kerry Sheahan

Getting better engagement from your outreach efforts

Earning coverage and links from authoritative, relevant websites, is obviously a huge part of SEO, but what’s not always clear, is the time, effort and strategy that goes into it. […]

Kerry Sheahan

My Five #442

Google treats us to a frenzy of algo updates, we wave goodbye to broad match modifier, and we might need our eyes checked, but it looks like football’s coming home.

Kerry Sheahan

Are outbound links good for SEO?

When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

Kerry Sheahan

My Five #436

SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

Kerry Sheahan

Three pieces of SEO data PRs should be using

There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.

Kerry Sheahan

My Five #431

In this week’s My Five, Facebook takes away Analytics, Google Search Console gives us regex filters, and we celebrate 16 years of Yahoo! Answers.

Kerry Sheahan

How to write the best content brief

From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.

Kerry Sheahan

My Five #425

In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

Kerry Sheahan

My Five #421

Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.

Kerry Sheahan