From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.
Author: Kerry Sheahan
Since completing a degree in English and Fine Art, I’ve spent the past nine years absorbed in the world of content, SEO and digital PR. As well as helping our clients increase their digital exposure, I also focus on Browser Media’s own marketing strategy. When I’m not chasing down a link, I tend to gravitate towards the coast – often with a pasty in hand!
My Five #425
In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.
What Wikipedia can teach us about internal linking
As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.
My Five #421
Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.
6 factors that impact the value of your links
Not all links were created equal. From the position of your link to who you link out to, we share six factors that can impact the power of a link.
My Five #416
Tech giants are feeling generous in this week’s My Five. Facebook reluctantly agrees to pay publishers for content, and Google expands its Maps and Google My Business options. Meanwhile, Spotify shames the nation for its music choices.
My Five #412
The season of goodwill is upon us. Burger King drops its beef with McDonald’s, and LinkedIn creates a helpful tool for job seekers in this week’s My Five.
6 Creative ways to do keyword research
From Wikipedia to search bar data, we share 6 unsuspecting keyword research aids, backed up with a cameo appearance from Google Search Console.
My Five #407
This week’s My Five is all about the free goods – free Google Shopping listings, free carrots, the freedom to message between Facebook and Instagram…. what more could you want?!
9 tips to spice up your email subject lines
Increase your email open rates with our 9 tips on improving your subject lines, from split testing, to emoji use, to optimal character limits.
5 tools for content inspiration
We share 5 of our favourite content inspiration tools, for sourcing topics and using data, including Google Search Console, Answer The Public and Buzzsumo.
My Five #400
As if temperatures weren’t rising enough, this week saw the heat crank up a notch in the battle of the brands. Instagram takes on TikTok, whilst Evian schools Coors Light on branding. It must be time for My Five!