The ultimate guide to award entries

17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.

Kerry Sheahan

Using your own data for PR

Find out what data your company already has that you could use for PR, and what to bear in mind along the way.

Kerry Sheahan

7 things ChatGPT can’t do

Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.

Kerry Sheahan

8 tips for editing content

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

Kerry Sheahan

5 tips for writing concisely

Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here’s 5 tips:

Kerry Sheahan

7 ways to help journalists help you

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Kerry Sheahan