Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • My Five #485

    They think it is all over…. It is now! Farewell dear friends. Adieu. Au Revoir. Auf Wiedersehen. Announcing the end of an era.

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    Joe Friedlein

  • All hail the free speech absolutist?

    What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?

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    Joe Friedlein

  • My Five #480

    Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.

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    Joe Friedlein

  • Is it time to get to grips with GA4?

    Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.

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    Joe Friedlein

  • My Five #474

    A bit of a political My Five this week. Some soul searching on the ‘truth’ and reflection about the virtualisation of our future, plus a legendary tweet from a footballer.

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    Joe Friedlein

  • Why am I excited about the new Search Console URL Inspection API?

    Geek alert! The new URL inspection API is a welcome new addition to the already excellent Google Search Console.

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    Joe Friedlein

  • My Five #468

    Good news from Google Search Console saves this week’s My Five from being fairly ragey against all sorts of machines.

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    Joe Friedlein

  • 2021 : A Year In Search

    2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?

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    Joe Friedlein

  • My Five #463

    A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?

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    Joe Friedlein

  • Should you care about page experience?

    What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?

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    Joe Friedlein

  • My Five #458

    Lots going on in the world of social media this week, mainly at the expense of the beloved high street? Some balloon shenanigans to round of this week’s My Five.

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    Joe Friedlein

  • Keyword warrants. Justified or another step towards a dystopian nightmare?

    Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?

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    Joe Friedlein