Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
Author: Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran - I have been there, got the T-shirt and am now the office's resident geriatric.
Having been involved with the web since the days of 'new media', I fell in love with search & founded Browser Media in 2005.
Outside work, I seem to spend most of my life chaperoning two young aspiring Andy Murrays.
GA4 User Engagement
GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
Should you change your brand / domain if your business shifts focus?
We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
Should you use Google’s disavow tool?
Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
Panic Stations – It Is Google Update Time!
Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
Forgive me father, for I have sinned
I must confess. My last blog post was not actually written by me. It was AI content. Did it work?
Can (or will) AI Replace Copywriters?
Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?
Google Search Playground
A new way to waste time. If you don’t like Where’s Wally, I would strongly advise you to give this a very, very wide berth!
Email reports in GA4
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.