Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.
Author: Joe Friedlein
Is ChatGPT’s new image generator actually any good?
As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?
Is the internet the ultimate democracy or the apogee of political bias?
Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…
How to improve your page load speed
Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.
Link Building in 2025
Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Using GTM and GA4 to track multiple forms
A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?
Why is SEO like the Vendée Globe?
It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.
Is the “Professional” Network now nothing more than a cringe-fest?
Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Should you worry about the impact of Google’s algorithm updates?
Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
GA4 User Engagement
GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.