AI content ideation

Can AI help with content ideation?

Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.

Joe Friedlein
Page Load Speed

How to improve your page load speed

Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.

Joe Friedlein
Link building in 2025

Link Building in 2025

Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?

Joe Friedlein
Form tracking with Google Tag Manager and GA4

Using GTM and GA4 to track multiple forms

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

Joe Friedlein
Vendee Globe and seo

Why is SEO like the Vendée Globe?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Joe Friedlein
Modern marketing skills

What skills does the modern marketer require?

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Joe Friedlein
GA4 frustration

GA4 User Engagement

GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.

Joe Friedlein