How Clever Is AI

AI v SEO

Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

Joe Friedlein
GA4 frustration

5 Things I Hate About GA4

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

Joe Friedlein
I love GA4

GA4 isn’t *all* bad

Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

Joe Friedlein
Google Bard ponderings

Pork scratchings and AI

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

Joe Friedlein
Yoast 20

Yoast 20.0 is unleashed

Change is not always popular. The new version of Yoast is a *big* change.

Joe Friedlein
GA4 frustration

GA4 Tips : Where is my traffic coming from?

Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

Joe Friedlein
Google Code

The Secret to Google’s Algorithm

How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

Joe Friedlein
Link Building

Is link building dead?

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

Joe Friedlein