Some thoughts on what you can do if you are interested in a career in digital marketing.
Author: Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran - I have been there, got the T-shirt and am now the office's resident geriatric.
Having been involved with the web since the days of 'new media', I fell in love with search & founded Browser Media in 2005.
Outside work, I seem to spend most of my life chaperoning two young aspiring Andy Murrays.
Using GTM and GA4 to track multiple forms
A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?
Why is SEO like the Vendée Globe?
It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.
Is the “Professional” Network now nothing more than a cringe-fest?
Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Should you worry about the impact of Google’s algorithm updates?
Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
GA4 User Engagement
GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
Should you change your brand / domain if your business shifts focus?
We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
Should you use Google’s disavow tool?
Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?