Yoast 20

Yoast 20.0 is unleashed

Change is not always popular. The new version of Yoast is a *big* change.

Joe Friedlein
GA4 frustration

GA4 Tips : Where is my traffic coming from?

Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

Joe Friedlein
Google Code

The Secret to Google’s Algorithm

How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

Joe Friedlein
Link Building

Is link building dead?

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

Joe Friedlein
Google Rankings Dropped

Why has my Google ranking dropped?

Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

Joe Friedlein
Business Tools

R.I.P. Google Data Studio

Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

Joe Friedlein
Pros and Cons

Structured Data – Pros and Cons

Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.

Joe Friedlein
bbq summer

Data visualisation and the weather

The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.

Joe Friedlein
End Of An Era

My Five #485

They think it is all over…. It is now! Farewell dear friends. Adieu. Au Revoir. Auf Wiedersehen. Announcing the end of an era.

Joe Friedlein
Free Twitter

All hail the free speech absolutist?

What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?

Joe Friedlein