Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.
Author: Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran - I have been there, got the T-shirt and am now the office's resident geriatric.
Having been involved with the web since the days of 'new media', I fell in love with search & founded Browser Media in 2005.
Outside work, I seem to spend most of my life chaperoning two young aspiring Andy Murrays.
Pork scratchings and AI
What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?
Yoast 20.0 is unleashed
Change is not always popular. The new version of Yoast is a *big* change.
GA4 Tips : Where is my traffic coming from?
Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
The Secret to Google’s Algorithm
How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.
Is link building dead?
R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?
Why has my Google ranking dropped?
Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?
R.I.P. Google Data Studio
Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.
Further improvements to Google Search Console
Google Search Console’s new https report will help diagnose potential https traps that you have accidentally stumbled into.
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
Data visualisation and the weather
The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.
How to impress in a marketing agency interview
An interview is a two way exchange and should be fun. What does it take to impress at an interview at a marketing agency?