Author: Joe Friedlein

RAF scholar, PwC accountant, web 1.0 veteran - I have been there, got the T-shirt and am now the office's resident geriatric. Having been involved with the web since the days of 'new media', I fell in love with search & founded Browser Media in 2005. Outside work, I seem to spend most of my life chaperoning two young aspiring Andy Murrays.

Is this the end of targeted digital advertising?

Does the death of 3rd party cookies spell the death of online advertising as we know it?

D is for Delightful

Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?

My Five #419

What is the ultimate cure to the tumultuous start to 2021? A sea shanty. Obviously.

2020: The Return Of Annus Horribilis?

Is talk of 2020 being the worst year ever a bunch of royal arse? Should we be celebrating an annus mirabilis?

My Five #414

Oxford Circus tube station transformation, Twitter and yacht fleets set sail and the disavow tool finds a new home – what an absurd MyFive.

Does (Big) Data Suck?

Data is the new oil. We are constantly told to use data to find the truth, but is it actually time to stop treating data as the gospel?

My Five #409

More Gov facepalms (but do they know it yet?), good and bad news for webmasters and proof that bubbles are the answer.

What does Covid 19 mean for digital marketing agencies?

The impact of the coronavirus has sent shockwaves across the planet. What does it mean for the future of digital marketing agencies?

My Five #402

To lick or not to lick (one’s fingers)?, SEO sexism, big moves for the search giants and the patter of tiny gorilla feet. It is MyFive time.

Why you shouldn’t care about rankings

Mass panic about Google rankings on Tuesday felt like a return to the days of the Google Dance. What did we learn?

My Five #394

Fascinating stats about online behaviour and the impact of coronavirus on global advertising, trouble for Facebook, Bing guidelines and a bear cub that raided the cookie jar.