Author: Joe Friedlein

RAF scholar, PwC accountant, web 1.0 veteran - I have been there, got the T-shirt and am now the office's resident geriatric. Having been involved with the web since the days of 'new media', I fell in love with search & founded Browser Media in 2005. Outside work, I seem to spend most of my life chaperoning two young aspiring Andy Murrays.

Google Adwords Quality Score Revealed

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Joe Friedlein

Does Bid Management Software Work?

Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.

Joe Friedlein

Google marches on

Google has announced its earnings for Q4 2006 and demonstrates that it is still growing at a rapid rate. Revenues of $3.21 billion for the quarter ended December 31st 2006 […]

Joe Friedlein

Google Audio Ads

Google announces beta tests of Google Radio Ads in the U.S.

Joe Friedlein

Google shares hit the $500 mark

Google shares hit the 500 dollar mark. A brief look at the history of Google shares.

Joe Friedlein

Casino Royale

Casino Royale is released in the UK. What similarities are there between the secret world of James Bond and the often secretive world of search engine optimisation?

Joe Friedlein

Customised Google Search Engine

Create your own customised search engine using the power of Google Co-op. How niche vertical search sites can be a reality.

Joe Friedlein

Google v. Yahoo!

Google reveals amazing increase in 3rd quarter profits. Where does this leave Yahoo?

Joe Friedlein

Website Optimizer from Google

Google announces Website Optimizer – a tool to help determine effectiveness of different landing pages through multivariate testing.

Joe Friedlein

UK Search Engine Statistics

An analysis of UK search engine marketing usage. Comparison between Google, Yahoo!, Ask.com, MSN and AOL.

Joe Friedlein