Author: Joe Friedlein

Google / DoubleClick deal is put under scrutiny and will be investigated by the US Federal Trade Commission.

Yesterday, we attended a private demo of Yahoo!’s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system. The new platform has been in development for some time and has been eagerly anticipated by PPC advertisers. The current platform used by Yahoo! is extremely clunky, but was never truly designed to be used as it is today. Panama has been redeveloped from the ground up to offer a scaleable platform that…

The Interactive Advertising Bureau (IAB) releases the 2006 Internet Advertising Revenue report.

Google introduces universal search. What will this mean for the SERPs pages?

How has the UK Google Checkout launch gone? Will Google Checkout match Paypal?

Google analytics is updated – a new supercharged google analytics is unveiled.

Rumours of a Microsoft & Yahoo! merger. Are the forces about to combine to take on Google?

Google admits to problems with adwords being hijacked by sites trying to instal malware.

Yahoo! buys Right Media in a deal worth £340m.

Another sign of greatness for the search engine giant. What can stop Google marching on?

Google’s purchase of DoubleClick causes concern amongst online marketing community. Calls for a challenge to the deal.

A look at how Google and Yahoo! are set to dominate the US paid search market in 2007.