Author: Joe Friedlein

Are brand search terms the real key to search engine marketing success or should you focus your SEO / PPC on non branded keywords?

Is duplicate content really an issue for websites? Will search engines penalise sites with duplicate content?

An interesting review of the balance between organic and paid search. What balance should you strike?

An interesting report into the future of the search engine industry. What does the future hold for search engine marketing?

Google announces figures on the rate of undetected click fraud.

A review of the latest search engine statistics showing Google’s continued dominance.

An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.

An interesting report in how people actually use search engines. What do they look at and what do they click on? Is there a different between information seekers and those ready to buy?

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.

Google has announced its earnings for Q4 2006 and demonstrates that it is still growing at a rapid rate. Revenues of $3.21 billion for the quarter ended December 31st 2006 represent a 67% increase over Q4 2005 revenues ($1.92 billion) and a 19% increase over Q3 2006 revenues ($2.69 billion). Interestingly, Google’s stock (GOOG) dropped about 3% as soon as Google announced the results. Whilst any other business would be very happy with such a financial performance, Wall Street was clearly expecting more. To read more, visit this superb Google results summary from Danny Sullivan.

How long does it take for a Google reinclusion request to take effect? An example from a recent case study.