Author: Ali Cort

Ali Cort
After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR. I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines. When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).

  • Project fees vs retainer. Which is best? A digital agency’s perspective.

    What is the ‘best’ pricing model to adopt when engaging a marketing agency? A consideration of why we support the retainer if you wish to deliver long term results.

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    Ali Cort

  • My Five #364

    Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.

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    Ali Cort

  • My Five #356

    It’s a My Five full of fakery this week – including robo-dogs, AI generated headshots, and a satirical WhatsApp chat between the world leaders.

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    Ali Cort

  • Are Instagram posts getting longer?

    Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.

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    Ali Cort

  • The dos and don’ts of primary school website design

    A well-optimised and maintained site has so much to offer both schools and parents. Ali explores the fundamentals…

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    Ali Cort

  • My Five #346

    Search is no longer all about Google and a hare-less rabbit is rising to fame on Instagram – it’s time for this week’s My Five!

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    Ali Cort

  • My Five #338

    This week we take a look at Facebook’s new cryptocurrency, and as we bid Grumpy Cat a fond farewell, there’s a new feline in town…

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    Ali Cort

  • My Five #329

    Join us for this My Five as we celebrate National Puppy Day in Eric Cantona’s secret Brexit Bunker – what’s not to love?

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    Ali Cort

  • In support of the traditional press release

    Why do we, as a digital agency, still use the traditional medium of the press release? Because it works, and it works well.

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    Ali Cort

  • My Five #320

    This week, it’s a close shave for Gillette as new ad causes controversy, the Kardashians prove less interesting than an egg… and of course, Brexit.

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    Ali Cort

  • My Five #313

    D&G suffers a very public faux pas, we’re adding a Spanish village to our Christmas list and lost property gets a musical tribute in this week’s My Five.

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    Ali Cort

  • My Five #303

    With spoiler alerts on social media, Facebook losing its grip on engagement and tattoos in exchange for free pizzas, it must be time for My Five.

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    Ali Cort