You don’t need to be an SEO expert to understand what is involved in this area of SEO.
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades.
I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients.
I moonlight at Browser Media (as a mother of two young sons).
KWR for trade associations
What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?
Digital marketing for friendly societies
The challenge of attracting a new and younger audience at friendly societies and which digital marketing tactics to deploy.
Luxury SEO, keyword research and user intent
How SEO can maximise the opportunities of a longer buying cycle for luxury goods via keyword research and understanding searcher intent.
Musings on two recent (failed?) rebrands
What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.
Microsites and SEO
Twelve reasons why a microsite could harm an organisation’s SEO efforts.
Using politics to your PR advantage
Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.
Types of case studies
What types of case studies should you consider for your website and what’s the difference between them?
Case studies on websites
Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!
Five heartwarming Olympic marketing campaigns
Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.
Seasonality and organic traffic
Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.
What’s new at Google I/O 2024?
A dive into the latest announcements for search during the Google I/O developer conference.