Author: Ali Cort

A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades. I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients. I moonlight at Browser Media (as a mother of two young sons).

SEO for small businesses

How to tackle SEO as a small business and get ahead of larger competitors.

Ali Cort

KWR for trade associations

What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?

Ali Cort

Luxury SEO, keyword research and user intent

How SEO can maximise the opportunities of a longer buying cycle for luxury goods via keyword research and understanding searcher intent.

Ali Cort

Musings on two recent (failed?) rebrands

What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.

Ali Cort

Microsites and SEO

Twelve reasons why a microsite could harm an organisation’s SEO efforts.

Ali Cort

Using politics to your PR advantage

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

Ali Cort
Website case studies

Types of case studies

What types of case studies should you consider for your website and what’s the difference between them?

Ali Cort

Case studies on websites

Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!

Ali Cort