Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades. I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients. I moonlight at Browser Media (as a mother of two young sons).
My Five #454
Google’s supporting the travel industry, Apple is taking strides to diagnose mental health, Search Console goes dark, and do we need more emojis? All in this week’s My Five.
Crisis management – the role of the company website
A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?
My Five #448
Tweets, chirps, and owls… this week’s My Five is an avian-heavy one, and it’s an absolute hoot!
6 factors that might affect your search traffic – that aren’t digital
When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.
My Five #443
Instagram is much more than just photo sharing, the BBC undergoes a major rebrand, questions about the importance of internal links, and could Facebook be about to launch its own town?
10 reasons why SEO is like the Euros
SEO’s coming home! The country’s gone football mad and so have we, with that in mind here are 10 similarities between SEO and the Euros.
Bounce rate on google analytics – understanding the data
Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.
My Five #438
A week of .edu links overload, hiding like counts, Pinterest might surprise you, the rise and rise of e-groceries and *that* spiderman meme….
Voice Search SEO 2021 – what you need to know
Since the dawn of virtual assistants, voice search has seen a dramatic rise. We take a look at everything you need to know about SEO for voice search in 2021.
My Five #433
Google shows the beautiful game a red card, MI5 joins Instagram, supermarkets argue over caterpillars, and we ask is FLOC a flop? All in this week’s My Five.
How often should you blog?
Something we get asked regularly is how often a business should blog. Remembering it’s not just about search engines is a good starting point.