As tumbleweed rolls through the high street travel agents, you have to question what it will take to get you back in-store. Is embracing the digital age the solution?
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades.I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients.I moonlight at Browser Media (as a mother of two young sons).
‘How to kiss?’ replaces ‘How to snog?’ on Google Zeitgeist 2012
Google publishes its annual zeitgeist. Kissing is the new snogging. Euro 2012 beats the Olympics. Can you even remember the Euro 2012 tournament?
My Five #7
This week’s My Five My Five features five great digital campaigns that use calendar dates as their hook.
ALLOW social media insurance and reverse SEO
ALLOW, a British company, launches social media insurance to protect the online reputation of businesses and individuals. No cash but offers reverse SEO.
MacDonald’s Blogger Outreach Criticism Reviewed
MacDonald’s finds itself in hot water over is blogger outreach programme. Nice idea but not executed properly?
UK’s 10 largest retailers showing no obvious preparation for the EU cookie directive
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SEO implications of the NLA vs. Meltwater & PRCA case
An SEO / PR hybrid’s view of the NLA vs. Meltwater & PRCA case. What does Andrew Hughes (from the NLA) have to say about the matter?
Grumpy old woman’s guide to Christmas shopping
Best practice e-commerce tips – thoughts from a grumpy old women at Christmas.
Blackberry’s Black Monday (Tuesday and Wednesday) – What would Browser Media have done?
Blackberry has had a torrid week. S##T happens, but it is how you deal with it that really matters. Blackberry have shown us how not to do it. Here are some some suggestions of how they may have handled the crisis.