Digital Marketing Blog

Ever used Unbounce.com to create pages for campaigns? I have recently so here are my thoughts (good and bad) on the landing page builder…

Five stories from the last week or so that caught the eye of Libby Bearman. This week’s My Five features music, dancing and marketing.

Want Christmas shoppers to love your site and buy loads of stuff? Make sure that your site is optimised and easy to use to rake in dollar dollar bills yo.

Black Friday 2015 – was it ‘the most wonderful time of the year’? Interesting stats around shopping habits and spend for black Friday 2015

Aldi mocking John Lewis, saying no to black Friday, the secret Google formula, lies / deception and excellent cat pictures. It must be My Five time!

With Christmas fast approaching, Google makes it easier than ever to find what you are looking for online. More changes to Google’s mobile shopping ads.

This holiday season, mobile will influence more purchases than ever. Google’s store traffic data shows how to adjust ad spend based on in-store conversions.

Emojis, Google Plus and – of course – Peace for Paris all feature in this week’s My Five courtesy of Victoria Spall.

How well is your blog performing? Find out using these three handy tips.

Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.

Flying in formation, organised brawling and the back of Betamax – and I bet you’ve never had so much trouble at the checkout.

There are more ways to target an email database than a traditional email marketing campaign. Find out more about Google’s Customer Match.