Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google and the Knowledge Vault

    The Knowledge Vault form Google’s fact-checker-bots could change the state of search. Bye bye backlink profiles, hello quality content.

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  • My Five #139

    A chat about the weather, some musical opinions and a singing zebra. Ducking hell, it must be My Five.

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  • Google makes more improvements for advertisers using mobile

    Do you ever accidentally click on image ads when browsing on your mobile? Hopefully these latest updates from Google will make that a thing of the past.

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  • Case Studies and Conversion Rate Optimisation

    Some conversion rate optimisation testing ideas for your website’s case studies or testimonials. Good examples and tests you can run today.

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  • My Five #138

    A super-punny My Five this week including football mascots, publicity stunts and curious artwork. Prepare to be entertained.

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  • Facebook No Longer Needs Faces

    That’s right. Facebook can now recognise your body language! With an 83% accuracy rate, your posture, pose and characteristics are under scrutiny/

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  • Why piggy-backing the news agenda is good for search

    Capitalise on Google’s newly updated Trends tool by tapping into real time news in your blog – it doesn’t have to be evergreen all the time.

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  • My Five #137

    It’s Friday again, so here are five things that have grabbed our attention this week; Jurassic World breaks records, Magna Carta for the digital age, Super Mario Maker and more.

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  • Play the Google Game for SEM wins

    A quick list of Google tools and services to help you win the Search Engine Marketing game.

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  • Is it time to give up on social media?

    Enigmatic ROI, ineffective time-management and insufficient resource all contribute to badly managed social media – should you just give up?

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  • My Five #136

    This week it’s all about technology; space exploration, teleportation and virtual reality all feature in this weeks My Five.

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  • Testing website copy when writing a brand story

    When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy

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