Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Bloggers to use nofollow links for free gifts

    New guidelines have been released about nofollow links after brands contacting bloggers with free products have caught Google’s attention.

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  • My Five #173

    This week’s My Five round up features the end of referral spam, the potential prosecution of trolls, and teens’ reactions to the Windows 95 OS.

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  • SEO Competitor Analysis – Part One

    Want to know how to beat your online competitors, but are not sure where to start? Find out here!

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  • Google Analytics goals for beginners: Part 1

    No matter your website’s function, it’s important to set Google Analytics Goals to measure its performance. Here’s how to get started.

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  • My Five #172

    A Google crash, Google’s Say and Pay and this year’s World Book Day all feature in this week’s My Five. Plus, what has Kanye been up to on Twitter now?

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  • Finding your voice in SEO

    What is Voice Search, who is using it, and how is it set to impact SEO? Natural Language Processing (NLP) and Text-to-Speech (TTS) is changing search.

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  • How has the removal of the right hand side ads affected Google PPC advertising?

    Have you noticed a change in your PPC campaigns since the right hand side ads went? Read on to discover the trends that we have seen, 10 days after this huge change in the SERPs

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  • My Five #171

    In his first My Five, Samuel talks cats, aliens and the affect swearing can have on your email marketing.

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  • Google Launches Accelerated Mobile Pages

    Mobile search experience often isn’t great. Google launching Accelerated Mobile Pages (AMPs) means rich content now loads instantly across multiple devices.

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  • We’ve said ‘goodbye’ to Google’s right hand side ads but should you actually care?

    We take a look at how organic results have been affected by Google’s four ads switch and changes to layout. There is a silver lining!

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  • My Five #170

    The death of the Independent, Kanye’s troubles, hairy panic, penguins and a new way of killing yourself on the ski slopes – what has caught Joe’s eye this week?

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  • The great Search Analytics data debate

    Google’s search analytics data currently has a 90 day limit. SEOs are hoping for an extension and the availability of YoY data – join the debate.

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