Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Advertisers experiencing higher CTR from mobile search
A recent report suggests that advertisers are now seeing higher click through rates from mobile search than they are from desktop search.
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New Sunday Times ‘Social List’ – like a rich list for geeks
In an effort to state it’s social savviness, The Sunday Times has launched The Social List – a fun spin on it’s annual ‘Rich List’.
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The influence of social media on your holiday planning
How social media and customer reviews affect your holiday planning. Is social media the most potent threat to the tourism industry?
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How to ‘optimise’ your blog posts
A well written blog can be a very powerful tool, from an SEO, social and PR perspective. Consider this list when creating content.
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Facebook now allows users to tag brands in photos
Facebook has announced a new feature that allows users to tag brands and celebrities in their photos. Another gift for big brands?
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Google’s new page design provokes bad response
The horror! Google’s new page design doens’t go down well. Lots of negative space (which we like) but it has been welcomed with a lot of negativity.
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There’s more to life than social media…
People are quick to assume that social media can solve all their problems, but is it right for every business?
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Fairly pointless, but fairly cool…
Google Data Arts Team announce the Search Globe – a fun way to show what is going on across the globe. Good fun and a good reminder that not everyone is online.
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Facebook dominating the US online display ad market
Data from Q1 2011 suggests that Facebook now accounts for almost a third of all online display advertising impressions in the US.
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Can Spotify really compete with Apple?
Spotify is rolling out new versions of it’s desktop and mobile applications in an effort to compete with Apple iTunes.
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What are the Brits looking for?
What is more important to you – the royal wedding, the olympics or Libya? A quick snapshot of recent search trends in the UK.
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Half-hearted social media – more harm than good?
Can making a half-hearted effort at social media do more harm than good? An example where a blanket spam approach hasn’t worked.
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