Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google Updates Adwords Conversion Metrics

    Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!

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  • Google improves Gmail and Calender App for iPhone and Android

    Changes in the Gmail App for iPhone and Android make for much easier navigation and the floaty bar makes admin a breeze. Find out more.

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  • Localised Google results for generic searches

    Google shows local results for non-local search terms. Will small local businesses now have the opportunity for greater exposure in search?

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  • IAB Reports a 17% Rise in Ad Spend in 2008

    Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.

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  • Google Insights is improved

    What’s new for the “new and improved” Google Insights? Using the greater search options and helpful search categories to discover more.

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  • New Google Adwords Interface

    Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.

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  • Browser Media returns from Digital Summit

    New Media isn’t new anymore, but the energy at Econsultancy’s digital ski trip shows there is PLENTY of enthusiasm for digital marketing.

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  • Google tweaks its SERPS

    Google SERPs: Updates to Related Searches and Enriched Snippets are now longer for long tailed searches. Better context and user experience.

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  • Is Social Media taking over our lives?

    Facebook is taking the world by storm and Twitter is growing in popularity. But are social networking sites actually bad for your health?

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  • Parklet demonstrates how to link bait

    Why is Park Let’s new parking space price guide tool such a fantastic piece of interactive content? Online marketing & SEO benefits galore!

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  • Canonical Link Element

    Avoid the perils of duplicate content with our guide to Google’s canonical link element. Yahoo!, Microsoft and Ask will love it too.

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  • Web analytics on your mobile

    Should you be checking your Google Analytics profile on your mobile? Well, now you can with the Analytics App for iPhone. SEO on the go.

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