Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google Updates it’s U.S. Trademark Policy Again

    Another Google Trademark Policy Update – Trademarks allowed in Ad Copy in USA to allegedly avoid user confusion in search. See what we think

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  • Google News Gets a Revamp

    Changes to Google News broaden the range of sources available to increase the ways in which users can experience the news.

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  • Google Announces New Search Features

    Google Searchology Event reveals new Search Options, improved Rich Snippets and the birth of Google Squared for facts not webpages in SERPs

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  • Google’s Webmaster Tools gets a Redesign

    Google updates Webmaster Tools design to improve the interface considerably. Here’s a list of Browser Media’s favourite changes.

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  • Google to become more like Twitter?

    Google to ‘integrate’ micro blogging service? Eric Schmidt reveals Google may jump on the social media bandwagon, but when?

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  • Google Expands it’s Trademark Policy Changes

    The option to bid on trademark keywords via Google AdWords is now available in 190 countries – will this aggravate customers and reduce ROI?

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  • Twitter Plans to Improve it’s Search Feature

    Twitter Search versus Google Search – well, not really, but Twitter will provide us with more comprehensive, real-time search results

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  • Google updates AdSense policy pages

    Google listens to customer feedback and updates its Adsense Policy Pages – Read about Brand Violations, Deception Implementations and more.

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  • AdSense and Analytics integration now available for all

    Hooray! Integration of AdSense and Analytics is available to all for better insight into traffic and user behaviour. Link your accounts now

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  • More Innovation at Google Labs

    Under development at Google Labs: Similar Images for speedy, refined image search and Google News Timeline organises stories chronologically

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  • Search Budgets are Predicted to Increase

    The UK Search Engine Marketing Benchmark Report from Econsultancy reveals that organic search or SEO budget is set to increase next year.

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  • Is Google’s Content Network Cost-effective?

    Using data from their own data to evaluate the cost per acquisition in both networks, find out if Google’s content Network is cost-effective

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