Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Dear Matt Cutts…
An open letter to Matt Cutts and Google’s search quality team. Please would you explain why material prepared to support a reinclusion request is not viewed as part of that process?
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Google launches new display platform on mobile apps
Google launches its new campaign type, making it easy for its advertisers to show their ads on mobile apps using its display network.
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Link building signals and metrics
What makes a high quality link? Signals and metrics to look out for when analysing good link opportunities.
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Google’s New Auction Insight Report
Google’s new auction insight report is now available in Google AdWords, allowing advertisers to easily see which competitors their ads are up against.
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And the winner is…
The Browser Media Fantasy Football League – much more exciting that the ‘real’ premier league! Who won?
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London 2012 – the social games
Olympic bosses are encouraging athletes to embrace social media throughout the duration of the games. A recipe for disaster?
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60% of UK small businesses still not online
A recent report suggests that 60% of UK small businesses are yet to “get online”. So what’s stopping them?
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MacDonald’s Blogger Outreach Criticism Reviewed
MacDonald’s finds itself in hot water over is blogger outreach programme. Nice idea but not executed properly?
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Tablets rocking the mobile world (again)
Yet another report shows the importance of the iPad in ‘mobile’ e-commerce. Is it really that surprising to see high revenue stats when Google Analytics counts it as a mobile device? Why is a lap top not a mobile device?
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