My Five #12

Five things worth sharing from the last week (or so) in the world of digital. This week: AdWords, Facebook, sign language gloves and 4G.

You are reading: My Five #12

My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Ashleigh.

1. Google makes changes to location extensions in the run up to Christmas

With Christmas fast approaching Google has made some updates to its location targeting and location extensions to try and help businesses make the most out of the holiday season. These changes include:

  • The introduction of airport targeting – this allows advertisers to target their customers in over 350 airports.
  • Location Extensions and Sitelinks will now show together – Google will now place an ads location extension alongside its sitelinks on some ads so users can see both and not just one or the other.
  • Increasing the size of its maps – when searching on a computer or laptop users will now have access to a larger and more useful map, this appears to the right hand side of the results when the address link is clicked
  • Improved location matching – postal code targeting is now available so advertiser can now show their ads to people that are closer and most relevant to their business.
  • Better conversion tracking – advertisers can see if their location extensions help increase conversions.

2. 70% of Brand’s Facebook Pages are not used

A study released by this week shows that 70.1% of Facebook pages are updated less than once a month.

The study also revealed that ‘likes’ for business Facebook pages have taken a nose dive, whilst ‘likes’ for celebrity pages are on the up. When comparing March to October the average number of fans of celebrities went from 9,144 to 11,713, whilst business pages went from 6,407 to 3,233.

The study also showed that visual content, photos and videos for example, worked much better than non-visual content when engaging with fans.

3. Gloves that turn sign language into speech

Ukraine-based company EnableTalk has developed a pair of gloves that can translate sign language into speech.

The gloves contain 14 flexible sensors, a microcontroller and a Bluetooth transmitter which translate sign language into text, which can then be read via a smartphone app.

Pretty clever eh?

4. Is 4G all it is cracked up to be?

It was revealed this week after testing by RootMetrics that EE’s new 4G network can only really be described as ‘patchy’.

The data collected (shared exclusively with the BBC) showed that only 40.2% of the test areas in Manchester had access to the new 4G network, while outside the city centre there was no coverage at all.

5. Do the super-rich spend time on Facebook?

According to a report by Sparkler, Facebook is the most popular social network used amongst the super-rich residents of Europe.

Facebook commissioned Sparkler to conduct the survey of 1,991 residents from the UK, France and Germany, who were all among the top 20% of earners in their fields. 80% of the sample were also the main / equal share breadwinners.

The study revealed 5 types of Facebook users amongst the rich:

  • Social network hungry (16%): These 16% of the total people use Facebook in their personal and professional life and see it as a fundamental tool.
  • Business elite (13%): Use Facebook for personal use and not professional – they believe brands that are relevant to them are not on Facebook. These are the highest earners.
  • Facebook resident (21%): The lowest earners use Facebook everyday as a way of communication. 66% check Facebook everyday, 68% view conversations and 63% will respond to conversations.
  • Facebook observers (35%): These are the oldest people in the sample – these people use Facebook as a way of keeping in touch with family members and close friends but do not use it for a lot else.
  • Unsocials (15%): These people have an account but do not really use Facebook – they are sceptical of it.

For more details about the study, visit

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