Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Luxury SEO, keyword research and user intent
How SEO can maximise the opportunities of a longer buying cycle for luxury goods via keyword research and understanding searcher intent.
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How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
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What next for social media?
As we head into the new year, what can we expect to see happening in the world of social media marketing?
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2025 New Year’s resolutions for marketers
Five New Year’s resolutions for marketing professionals to implement into their work over the coming year.
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Digital marketing trends 2025 – what to look out for
As the year draws to a close, what digital marketing trends lie ahead in 2025?
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10 ways to generate content ideas
Maintain a constant stream of content with these content generation ideas.
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The pros and cons of using a newswire
Should you use a distribution service? When? We take a look…
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Using GTM and GA4 to track multiple forms
A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?
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The downfall of parasite SEO and Google’s site reputation abuse update
What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?
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Musings on two recent (failed?) rebrands
What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.
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