Digital Marketing Blog

Why is Bluesky suddenly making waves?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

The odds are not in your favour. But they could be….

Twelve reasons why a microsite could harm an organisation’s SEO efforts.

SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.

With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.

Make the most of Black Friday with these marketing ideas.

Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.

Should you employ a team or outsource your marketing activity?

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.