Tomorrow (6th December) marks Small Business Saturday, a day celebrating the UK’s small businesses.
If you own or work for one of the nation’s 5.45 million SMEs, but don’t know your meta tag from your metatarsal, fear not. We’ve put together five simple, practical actions you can take to improve your site’s performance in the search engines – even if you don’t have the help of an agency or a subscription to paid SEO tools.
Compress images
Site speed is important for both the usability and search performance of your site, but some of the factors that impact it may involve the help of a developer. One thankfully that doesn’t, is ensuring that large images aren’t slowing your site down. You can use free tools online to resize your images, or download a free plugin that compresses images as they’re added to your site.
Be mindful of any large videos too. Remember, a faster site equals better rankings and happier visitors.
Claim (or update) your Google Business Profile
Ok, so this one isn’t technically an improvement to your website, but I couldn’t talk about small businesses and not give it a mention.
This is the information that appears on the right hand side of Google’s search results about a company. It is free to claim and update, allowing you to manage how your business shows up on Maps and Search.
You can include all sorts of useful information for potential customers such as your address, opening hours and contact details. You c