Author: Victoria Spall

Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.

Many brands decided to run campaigns to tie in with International Women’s Day. But how did they do?

It’s a super nerdy My Five this week, featuring superheroes, attempts at being blasted into space, and the accuracy of Saturn in emoji form.

As of 4 February 2020, Chrome users will be given more control over third-party cookies, allowing them to opt out more easily. Find out what this means for advertisers.

As we welcome a new decade, today’s My Five has a futuristic feel. A future that includes mind control, a giant human toe, and a streaming channel dedicated to enhancing the experience of eating Creme Eggs.

Fake reviews don’t just hurt consumers (like me). They can cause serious damage to your brand. Here’s why it’s not worth risking it.

We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common search queries.

This week, tech dudes are seeing who can be the biggest jerk, Instagram cracks down on stalkers, and Joe Swash takes naps in his bathroom.

It’s a filthy My Five this week. Google is playing dirty, M&S is told to clean up its language, and Pornhub launches a campaign to stop plastic waste.

When a major news story breaks, sometimes, your business will be able to piggyback off the trend for some sweet traffic and brand awareness. But how do you cut through the noise to capitalise on it?

Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?

Wolves, eagles, and sharks in the office, pouting in Pripyat, and unpopular opinions about food all feature in this week’s My Five.