Author: Victoria Spall

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.

Will your brand be investing more or less in influencer marketing in the next 12 months?

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?

Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?

What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?

Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.

When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.