Author: Victoria Spall

Victoria Spall
Browser Media’s resident geek, bringing over 15 years of account management experience to the table. I specialise in helping FinTech brands build authority online, but I’ve also worked with a wide range of B2B and B2C companies. Outside of work, I’m an unashamed anime nerd, DIY punk enthusiast, and self-proclaimed roast dinner connoisseur.

  • How to promote your event online

    Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

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    Victoria Spall

  • AI features coming to Google Ads in 2023

    This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

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    Victoria Spall

  • What DIY punk can teach you about marketing

    Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.

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    Victoria Spall

  • Google Ads to introduce generative AI to campaigns

    Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

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    Victoria Spall

  • GA4 RegEx issues

    If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

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    Victoria Spall

  • Google Bard – what does it mean for SEO?

    I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.

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    Victoria Spall

  • Transitioning KPIs from Google Analytics UA to GA4

    We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

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    Victoria Spall

  • Features coming to Performance Max campaigns in 2023

    Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.

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    Victoria Spall

  • Google Ads Performance Max – Do they deliver results?

    Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

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    Victoria Spall

  • Google Optimize is shutting down

    Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

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    Victoria Spall

  • Can brands still trust Twitter?

    For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

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    Victoria Spall

  • How can marketers use ChatGPT?

    No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.

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    Victoria Spall