Author: Victoria Spall

Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?

AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.

Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.

Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.

We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.