On March 15th, Google announced its latest core algorithm update via Twitter, the first of 2023. The last core update was in September 2022, which reportedly was less impactful than previous updates. This begs the question of whether March’s update will bring more significant changes. The update could take up to two weeks to be implemented fully, but once it is complete, more information will be available here.
Google regularly updates its algorithm with the aim of providing users with higher-quality search results. As a result, these updates can impact visibility for your site, or your client’s sites.
Google’s ongoing goal is to serve the most relevant and effective results that best match user intent for every search query. To ensure that algorithm updates do not have an adverse effect on rankings, continue to create and update content that is both valuable and relevant to your audience, and prioritise the technical aspects of your site, such as speed, mobile-friendliness and page indexing.
It can take anywhere from a few days to a few weeks for Google to reassess your web pages, so any changes to your rankings may not be immediately noticeable. Take extra time to monitor metrics like your organic search traffic and keyword positions, as these will indicate potential areas for improvement as the update rolls out.
Google has previously offered a list of considerations if your site is negatively impacted by the core algorithm update, so we may see something similar once the March 2023 rollout is complete.
If you find that your site has been affected by the latest update, contact us to find out how we can help.