Is it possible to boost audience engagement on your content when you’re up against dwindling attention spans? Read these top tips to find out.
Author: Lisa Haynes
English language and linguistics graduate, grammar geek, and wordsmith in love with the speedy digital world.
I spend my days at Browser Media planning, creating, and optimising written content for our clients.
In addition to writing and reading for fun, I devote my spare time to pumping iron in the gym and jet setting abroad.
Content marketing in a world of wearables
Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?
How are brands using live stream as part of their content marketing strategies?
Along with a spattering of creativity, incorporating live stream video into your content marketing strategy can help you get miles ahead of your competition.
Live stream video content marketing
Live stream video is ‘the future of social media’, but what are the pros and cons of using the medium as part of your content marketing strategy?
7 SEO exercises for healthy campaign gains
7 ways that running a successful SEO campaign is similar to the discipline of exercising your body in the gym. Dust off your keyboard – it’s time to train.
My Five #208
Facebook stalking, Twitter trolling, talking money, birthday celebrations, and scary pets. It’s time for My Five.
The State of Inbound in 2016
Where is inbound marketing at in 2016? A look at HubSpot’s State of Inbound report reveals the top trends, challenges, and strategies.
My Five #199
The birth of Google Doodle, the death of YouTube, and a snakey stunt, it’s all in this week’s My Five, if you’ve got the time (and money) to read it.
Building an effective, thorough (but not boring) FAQ page
A good FAQ page can help brands achieve their goals. Check out these top tips for making sure your FAQ page leaves no questions unanswered.
Social Media Strategy
By adopting an effective social media strategy, any brand has the potential to grow their audience and gain ground against their competition.
Why does content ‘go viral’?
Are there any similarities in the type of content that goes viral? Or are we just getting too emotional?
Five internet trends of 2016
Mary Meeker has released her internet trends report of 2016; expect big changes in search, nods toward a mobile-first marketplace, and the rise in ad-blocking leading to better ad-making.