Author: Libby Bearman

From sensationalist headlines to truth-stretching content, will clickbait ever go away?

New guidelines have been released about nofollow links after brands contacting bloggers with free products have caught Google’s attention.

This week’s My Five round up features the end of referral spam, the potential prosecution of trolls, and teens’ reactions to the Windows 95 OS.

The rise of ad blockers suggests advertisers no longer respect users and the user experience. The Acceptable Ads manifesto could be the answer.

The HoA series “Elevenses” looks at Google’s newest method for integrating mobile into your strategy and reporting: Cross Device Conversion Reporting.

Find out what Twitter’s character increase really means and read about a puddle, a run and the death of a rock star – all in this week’s My Five.

Wishing you all a happy New Year and a prosperous 2016 from the team at Browser Media

Will you be using SEO and CRO together in 2016? Google favours user friendly websites in search so improving usability is as important as online visibility

SEO and CRO should be the best of digital marketing friends in 2016. It’s time to make a case (and set aside budget) for Conversion Rate Optimisation.

Wishing you all happy holidays and lots of festive cheer

Five stories from the last week or so that caught the eye of Libby Bearman. This week’s My Five features music, dancing and marketing.

This holiday season, mobile will influence more purchases than ever. Google’s store traffic data shows how to adjust ad spend based on in-store conversions.