Author: Libby Bearman

Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.

New to Google Analytics? Here’s a top-level overview of the standard reporting. Don’t let the jargon prevent you from understanding user behaviour!

A Google-y My Five this week. From killing link networks to bringing Street View to life, it’s been a busy week for the search engine giant

Are you committing these product description sins? Find out how to write persuasive, seductive, irresistible product descriptions that sell.

Do you need your website to work harder for you? If so, you need to consider conversion rate optimisation (CRO). Our 50% off offer should help make that consideration much easier.

Your website copy can make or break the user experience. Learn more about human centred copywriting and how to write for users.

Join us on this last Friday of the month while we enjoy spam wars, burger wars and Star Wars – It must be #MyFive

Worried your blog’s not bringing home the bacon? Ask yourself these 3 questions and understand why blogging doesn’t always equal traffic.

5 ways Rent the Runway is using persuasion principles and psychological triggers to enhance user experience and encourage conversions.

Do you use email marketing in your overall digital marketing strategy? Here’s some testing tips to increase your email marketing conversions

Some conversion rate optimisation testing ideas for your website’s case studies or testimonials. Good examples and tests you can run today.

When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy