Getting your head around Google Analytics? Here’s a beginners guide to Advanced Segments – successfully drill down into your user data.
Author: Libby Bearman
Psychology graduate, usability advocate, and digital marketing enthusiast.
As an account manager at Browser Media I enjoy helping my clients captivate their audience with powerful marketing campaigns and intuitive website functionality.
When I’m not at work, I spend my time listening to heavy metal and lifting heavy weights.
Google Analytics – The Basics
New to Google Analytics? Here’s a top-level overview of the standard reporting. Don’t let the jargon prevent you from understanding user behaviour!
My Five #154
A Google-y My Five this week. From killing link networks to bringing Street View to life, it’s been a busy week for the search engine giant
Writing persuasive product descriptions
Are you committing these product description sins? Find out how to write persuasive, seductive, irresistible product descriptions that sell.
Conversion Rate Optimisation (CRO) offer
Do you need your website to work harder for you? If so, you need to consider conversion rate optimisation (CRO). Our 50% off offer should help make that consideration much easier.
User Experience & Human Centred Copywriting
Your website copy can make or break the user experience. Learn more about human centred copywriting and how to write for users.
My Five #147
Join us on this last Friday of the month while we enjoy spam wars, burger wars and Star Wars – It must be #MyFive
Content Marketing: Why BLOG doesn’t equal TRAFFIC
Worried your blog’s not bringing home the bacon? Ask yourself these 3 questions and understand why blogging doesn’t always equal traffic.
Five ways Rent the Runway is using persuasive psychological triggers like a boss
5 ways Rent the Runway is using persuasion principles and psychological triggers to enhance user experience and encourage conversions.
5 tips to improve email marketing conversion rate
Do you use email marketing in your overall digital marketing strategy? Here’s some testing tips to increase your email marketing conversions
Case Studies and Conversion Rate Optimisation
Some conversion rate optimisation testing ideas for your website’s case studies or testimonials. Good examples and tests you can run today.
Testing website copy when writing a brand story
When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy