My Five #161

Five stories from the last week or so that caught the eye of Libby Bearman. This week’s My Five features music, dancing and marketing.

You are reading: My Five #161

Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Libby.

1. Twitter backlash at “Overweight Haters Ltd”

If you missed this story; basically, an organisation calling itself ‘Overweight Haters Ltd’ handed messages out to Tube travellers on what’re being dubbed fat-shaming postcards. One recipient, Kara Florish, has had the images of her card shared all over social media:

Some are calling it an ill-thought-out publicity stunt, others call it simply ‘abhorrent’. Either way, the resulting Tweets have been mostly swell:

2. Half of UK’s ad spend is on digital media

According to eMarketer’s report, it’s a ‘world first’. The UK is set to be the first country in which digital media counts for 50% of advertising spend.

Due in no small part to the boom in smartphone usage, it’s expected that digital advertising will grow by 12% this year to £8.1 billion, and digital ad spend on mobile will increase by 45% to £3.3 billion. Crazy numbers.

My Five 160 - Digital Ad Spend via eMarketer - Browser Media

Unfortunately for traditional print media in UK, digital advertising thrives while magazines and newspapers are losing their market share. Print advertising spend is expected to fall to less than £2.7 billion – a decrease of around 4% – and as a result, we’re seeing some old ‘favourites’ disappear.

3. Google’s Search Tools decrease – AGAIN

Google’s removed the option to filter search results by switching location. Shame, because this was pretty handy for researching location-specific search results.

My Five 160 - Google Search Tool Location - Browser Media

Previously where a city could be specified, we now are only given the option to choose between the localised country, or the whole wide world.

From an SEO perspective, this was a great feature for performing local searches without having to be in that location. From a user perspective, being able to perform a local search outside of the city you’re in was a great way of sussing out a destination before you arrived.

ANYway. All that’s over now. It’s gone. Get over it.

“…it was getting very little usage, so we’re focusing on other features.” – Google Spokesperson

4. #Dancember

A dancing advent calendar from advertising agency Thinking Juice’s @LewisBullock and @LukeBonner.

As the website explains, back in 2008 they created “The Art of Dancing” and the internet loved it. This year, though, they’re dancing not just for love, but also for money… for charity.

“… we’re dancing for three incredibly important charities. Macmillan Cancer Support, Julia’s House Children’s Hospice and Oakhaven Trust. Each are special to us for different reasons.”

My Five 160 - Dancember - Browser Media

Go give @Dancember some love.

5. Time for School

Whether you’re a Foo Fighters fan or not, you cannot deny that Dave Grohl is super, super nice. It’s a recognised fact.

But Grohly had been ‘waiting years’ to settle a long-discussed dispute:

Who’s the better drummer? Dave Grohl? Or Animal of The Muppets?

Dave Grohl and Animal Drum Battle - The Muppets

Spoiler: it’s a tie.

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