Author: Libby Bearman

Digital word count, online privacy, and nostalgia in marketing all feature in this week’s My Five. Plus we congratulate a particularly special new mother.

A picture speaks a thousand words, and here we look at the bigger picture when it comes to hitting the nail on the head with your copywriter.

Content creation takes many forms these days, but video continues to grow in popularity. Here’s how you can use the documentary format in your brand’s marketing.

The galaxy grows but the Whispa shrinks in this week’s My Five.

When sponsored content becomes editorial coordination and social media advertising becomes transparent, plus; a cat in a box – what a week.

Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…

Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.

Another week of lockdown done already? Where does the time go? I’ll tell ya: nowhere. Luckily, there’s been plenty going on online to keep us entertained this week.

It’s the Lockdown edition of My Five this week, and yes, it is COVID-19 heavy once more. But it’s not all doom and gloom in the world of digital marketing!

Amidst the coronavirus panic, instead of pausing SEO activity, consider using the time to take on those tasks that haven’t been a priority to date for a big impact now and a shorter recovery time later.

Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.

The January 2020 Core Update, low-quality puns, and questionable viral trends. It’s all in this week’s My Five, your weekly dose of online antics.