Author: Kerry Sheahan

Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.

Find out how to resolve keyword cannibalisation issues and improve your organic search performance.

A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here are 5 tips:

Here’s what to look at if you’ve seen an unexpected spike in traffic.

Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders. 

A look into the different types of anchor text, how to optimise it, and what to be careful of. 

PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.

Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.