Author: Ashleigh Davison

Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.

It’s another Google heavy one this week with a few Google updates announced, plus there is a new online community glossary out and Elon Musk buys Twitter.

There are some new ways to look at the data available in Google Ads now, with some new dashboard and custom column features. Read on to find out all about them.

A new version of Google Ads Editor (v2.0) is now live and it has some great new features. Find out all about them here.

Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.

An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.

Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.

Later this month some changes are coming to Google Ads ad extensions. Read on to find out all about them.

Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.

All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.

There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.

Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.