Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
Tracking conversions from Facebook ads – things you need to know
Are you scratching your head, trying to work out why Facebook ad conversions don’t match up in Ads Manager and Google Analytics? Here are some reasons why…
Google Shopping listings will soon be free in the UK
Are you ready to take advantage of Google’s free shopping listings? Here are some steps to take to make sure you are…
My Five #406
Is Twitter Racist? Is your iPhone listening to you? Is David Attenborough really on Instagram? All these questions, and more, are answered in this week’s My Five.
Google is now hiding more search query data
Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.
My Five #399
It’s all about the battles this week; Trump vs. TikTok, Amazon vs. Musk and WhatsApp vs. Fake News. Plus some funny dogs! It can only be My Five time.
Create quick and simple, free videos with YouTube Video Builder
Are you looking for a free tool to create some short video ads? Then look no further as YouTube Video Builder is here.
My Five #393
The new WhatsApp digital payments service, photos of all the Monopoly landmarks and a bunny born with no ears. It can only be My Five time. Happy Friday everyone!
Google announces two new ad features but are they any good?
Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.
The three latest updates to Google Shopping and Hotel Ads
Free Google shopping listings, a new “curbside pickup” feature and new bidding strategy for Hotel ads. Find out all about these new updates here.
My Five #386
Yet another Corona heavy news week including new games, both good and bad, apps, superheroes and a guy caught on TV with his pants down.
How to promote an app or game with paid ads
Have you got an app or game to promote and don’t know where to start? Here we look at the best platforms for paid app campaigns to drive more downloads and in-app actions for your app