Google’s New Performance Max Campaigns

Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.

Ashleigh Davison

Responsive Search Ads 101

All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.

Ashleigh Davison

My Five #470

There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.

Ashleigh Davison

Google ditches FLoC in favour of its new Topics API

Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.

Ashleigh Davison

My Five #406

Is Twitter Racist? Is your iPhone listening to you? Is David Attenborough really on Instagram? All these questions, and more, are answered in this week’s My Five.

Ashleigh Davison

Google is now hiding more search query data

Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.

Ashleigh Davison

My Five #399

It’s all about the battles this week; Trump vs. TikTok, Amazon vs. Musk and WhatsApp vs. Fake News. Plus some funny dogs! It can only be My Five time.

Ashleigh Davison

My Five #393

The new WhatsApp digital payments service, photos of all the Monopoly landmarks and a bunny born with no ears. It can only be My Five time. Happy Friday everyone!

Ashleigh Davison