Author: Ali Cort

Ali Cort
  • What happens when your strapline becomes a tripline?

    A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.

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  • My Five #473

    Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.

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  • Should blog posts be date stamped?

    Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.

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  • My Five #469

    Do you know your Flock from your FLoC? We explore everything you need to know in this week’s My Five.

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  • Case study examples for marketing

    Think you know what case studies are? Think again. Here’s a handy guide that explains some of the different types.

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  • My Five #464

    In this week’s My Five we look at the top songs of 2021, updates to Google reviews, the importance of redirects, and the king of Christmas adverts is crowned.

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  • Marketing statistics – my top sources of free data

    Marketing should also be data-driven, but where exactly can you get the data from? We highlight some of the best free sources of data for marketers.

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  • My Five #460

    A Google-heavy My Five this week, with a splattering of Twitter & Instagram romance and signs of Christmas.

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  • Google Trends – putting some context around the graphs

    Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.

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  • My Five #454

    Google’s supporting the travel industry, Apple is taking strides to diagnose mental health, Search Console goes dark, and do we need more emojis? All in this week’s My Five.

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  • Crisis management – the role of the company website

    A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?

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  • My Five #448

    Tweets, chirps, and owls… this week’s My Five is an avian-heavy one, and it’s an absolute hoot!

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