Author: Ali Cort

Ali Cort
After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR. I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines. When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).

  • Seasonality and organic traffic

    Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.

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    Ali Cort

  • What’s new at Google I/O 2024?

    A dive into the latest announcements for search during the Google I/O developer conference.

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    Ali Cort

  • QR codes for marketing

    Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.

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    Ali Cort

  • Google core update March 2023

    What is Google’s core update in March 2023 and how does it affect SEO?

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    Ali Cort

  • Press release example

    What is an example of a good press release, what should typically be included (and what shouldn’t)?

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    Ali Cort

  • Gulp. Facebook is 20! That makes me… feel old!

    Facebook is turning 20. What was once a simple social messaging platform has evolved beyond all recognition, yet I can’t help but feel sentimental.

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    Ali Cort

  • What is a Royal Warrant and what is the future of this Royal accolade?

    What is the future of Royal Warrants and how does this prestigious accolade benefit a company’s marketing efforts?

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    Ali Cort

  • How to reduce your bounce rate in 7 steps

    Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.

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    Ali Cort

  • Can you take a break from SEO?

    Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.

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    Ali Cort

  • How to write memorable quotes for press releases

    A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.

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    Ali Cort

  • 5 ways to accidentally create canonical issues

    It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?

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    Ali Cort

  • My Five #484

    Schroders intends to vote against big tech, potential Google updates, and Android Developers Tweeting nonce-sense. It’s My Five time.

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    Ali Cort