An explanation of a link building strategy to improve existing links and build domain authority.
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades.
I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients.
I moonlight at Browser Media (as a mother of two young sons).
What happens when your strapline becomes a tripline?
A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.
My Five #473
Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.
Should blog posts be date stamped?
Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.
My Five #469
Do you know your Flock from your FLoC? We explore everything you need to know in this week’s My Five.
Case study examples for marketing
Think you know what case studies are? Think again. Here’s a handy guide that explains some of the different types.
My Five #464
In this week’s My Five we look at the top songs of 2021, updates to Google reviews, the importance of redirects, and the king of Christmas adverts is crowned.
Marketing statistics – my top sources of free data
Marketing should also be data-driven, but where exactly can you get the data from? We highlight some of the best free sources of data for marketers.
My Five #460
A Google-heavy My Five this week, with a splattering of Twitter & Instagram romance and signs of Christmas.
Google Trends – putting some context around the graphs
Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.
My Five #454
Google’s supporting the travel industry, Apple is taking strides to diagnose mental health, Search Console goes dark, and do we need more emojis? All in this week’s My Five.
Crisis management – the role of the company website
A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?