Digital Marketing Blog

Have you noticed a change in your PPC campaigns since the right hand side ads went? Read on to discover the trends that we have seen, 10 days after this huge change in the SERPs

In his first My Five, Samuel talks cats, aliens and the affect swearing can have on your email marketing.

Mobile search experience often isn’t great. Google launching Accelerated Mobile Pages (AMPs) means rich content now loads instantly across multiple devices.

We take a look at how organic results have been affected by Google’s four ads switch and changes to layout. There is a silver lining!

The death of the Independent, Kanye’s troubles, hairy panic, penguins and a new way of killing yourself on the ski slopes – what has caught Joe’s eye this week?

Google’s search analytics data currently has a 90 day limit. SEOs are hoping for an extension and the availability of YoY data – join the debate.

Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?

Find out what’s grabbed Ali’s attention this week in her My Five; anti-Valentine’s, Twitter’s new timeline, the ‘right to be forgotten’ ruling and more.

The rise of ad blockers suggests advertisers no longer respect users and the user experience. The Acceptable Ads manifesto could be the answer.

Google has finally launched an AdWords app for iOS mobile devices, making it easy for AdWords users to check campaign performance and pause campaigns on the go. Read my review here…

An internet blackout, emojinal confusion and a lesson in friendship – all in this week’s My Five.

Use these tips to help build meaningful connections with influential bloggers and journalists, and you’ll reap the benefits well into the future.