Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #229

    A lost shark, a rubbish statue, and a Coca-Cola story that’ll put you right off your lunch. It’s all happened this week and it’s here in My Five.

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  • 7 SEO basics every copywriter needs to know about

    Copywriting efforts will be wasted if nobody can actually find your pages. Check out these 7 SEO considerations to make your content stand out.

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  • Now Google’s getting rid of exact match keywords. What will it do next?!

    Google’s loosening the targeting for exact match keywords by ignoring function words and including reordering, but what are the implications for advertisers?

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  • My Five #228

    Taking hats off to the pope, being brutally honest, confessing guilty pleasures, and a generous helping of Oxford commas. It’s time for this week’s My Five.

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  • Blogger outreach and content strategy – even more top tips

    Ready for some sweet outreach? Armed with these handy tips, some creative ideas, and a thick skin, you’ll be well on the way to crafting the perfect pitch email.

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  • Getting started with a social CRM strategy

    It’s vital to know what customers are saying about your brand in order to provide support and also to engage with them. This is where social CRM comes in.

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  • My Five #227

    Featuring another awkward Brexit moment, a president-slaying burger giant and the follow up to ‘that’ interview – welcome to this week’s My Five.

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  • Mopping up spilt link juice for SEO gains

    Like quick wins? Here’s how to easily identify and recover wasted link juice.

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  • Introducing gamification to your marketing strategy

    Introducing a fun and competitive element to your marketing strategy can help to engage users, grow a fanbase, and build brand loyalty.

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  • My Five #226

    Lip art, magic eight balls, bot-to-bot marketing and more, it can only be My Five time. Enjoy!

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  • Messaging apps vs. social media

    Private messaging apps have surpassed social networks in terms of monthly active users: What does this mean for businesses?

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  • CRO myths you have to stop believing if you want your website to be any good at all

    The times they are a-changin. Get your conversion rate optimisation off to a flying start and take heed of these CRO myths.

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