Digital Marketing Blog

Are you using the right words to appeal to your audience? Here’s a quick guide of what – and what not – to say.

From Froogle, to Google Product Search, to PLAs, Google Shopping’s taken many forms. Now? GTINs, UPIs and detailed product attributes, oh my.

A murdered robot, predictions from Back to the Future coming true, and the mystery of what happened to the dinosaurs solved in this week’s My 5.

How is Google mobile search changing for those I-want-to-know, I want-to-go, and I want-to-buy moments? Find out here…

5 ways Rent the Runway is using persuasion principles and psychological triggers to enhance user experience and encourage conversions.

Innovative marketing, industry insight and the end of British Summer Time all feature in this week’s My Five from Browser Media.

A pseudo-review of the 2014 film Chef, and how the success of its characters is all thanks to social media

The Google Autocomplete API allowed developers to create a range of useful tools and websites. But that is all about to end.

Great videos in the week’s My Five. Joe’s round up includes sun, surf and beers – with an entertaining but enlightening CNN clip to boot.

Three reasons why Google’s new Search Analytics tool is good but not perfect.

“If you fail to plan, you are planning to fail” Don’t fail at managing paid search – plan, plan, plan.

This week Ali talks SEO, online shopping and what’s on the telly in My Five – a round up of interesting things that caught our attention.