Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Why piggy-backing the news agenda is good for search

    Capitalise on Google’s newly updated Trends tool by tapping into real time news in your blog – it doesn’t have to be evergreen all the time.

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  • My Five #137

    It’s Friday again, so here are five things that have grabbed our attention this week; Jurassic World breaks records, Magna Carta for the digital age, Super Mario Maker and more.

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  • Play the Google Game for SEM wins

    A quick list of Google tools and services to help you win the Search Engine Marketing game.

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  • Is it time to give up on social media?

    Enigmatic ROI, ineffective time-management and insufficient resource all contribute to badly managed social media – should you just give up?

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  • My Five #136

    This week it’s all about technology; space exploration, teleportation and virtual reality all feature in this weeks My Five.

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  • Testing website copy when writing a brand story

    When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy

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  • Why you should be using Facebook for business

    Does your business have an active Facebook page? Here’s a couple of reasons why you should invest time in Social Media…

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  • My Five #135

    This week, Lisa gets her first turn at My Five. Instagram, Pinterest, Twitter and more. Click here to read all about it.

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  • How small businesses can be more efficient at blogging

    Want to blog but short on time? These tips should help.

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  • Keyword research : it is not just about SEO

    Should keyword research be confined to the geeky world of SEO or should it underpin almost any business plan? Some thoughts inspired by a new vegan cafe.

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  • When personalisation gets too personal

    Agree with Tim Cook? Is Google ‘gobbling up everything they can learn about you’ to monetize it? Maybe these new privacy settings will help?

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  • My Five #134

    The end of an era on the BBC, questionable auto stopping cars, the ultimate SEO tools list, killer whales and Hugo’s thoughts on monkeys. It’s My Five time!

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