Digital Marketing Blog

Put simply, negative SEO is a way of using tactics that can harm your website in the hope that how it performs in organic search is affected. Find out what to do if you do fall victim to an attack.

Cute dogs, stereotypes, more cute dogs, a flying pink unicorn, and a juddering climax to roundup this week’s My Five.

Executed with caution and common sense, guest blogging is still an effective method to build awareness and attract new traffic to your site.

Blink and you’ll miss these new super-short video ads just launched by Google. The new Bumper ads are just six-seconds long, but is that long enough catch a consumer’s attention?

Featured in My Five this week; Penguin 4.0, Tom Daley’s trunks, Homeless Jesus and other feel good stories from the internet this week.

Ranking reports are synonymous with SEO, but how useful are they in 2016?

As the Queen reaches 90, music royalty passes away. The Evian babies are back. Johnny Depp needs to take lessons from a ball boy. It must be My Five time!

How to conduct effective conversion rate optimisation on low traffic sites. None of this “I can’t do CRO because my traffic’s too low” stuff! No excuses!

In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.

In this week’s My Five, Ali covers the supposed nofollow penalty for bloggers and the Google Calendar update. She also delves into Brexit on social media.

Google’s finally made it easier to find more information about products in Shopping campaigns, from within AdWords itself. Read on to find out more…

The rise and return of the bot. Get ready to see branded chatbots, the interactive software that helps users get things done.