Digital Marketing Blog

New Google search tool proves not to be a hit with website publishers. Use of new search reduces page impressions and therefore ad revenue.

SEMPO’s latest state of the market reports shows that spend on search engine marketing is still growing. As marketeers start to tighten their belts, which advertising medium will be hardest hit?

Google completes the purchase of DoubleClick as all regulatory obstacles are removed.

Google announces that page load speed will be examined as part of the quality score algorithm. Webmasters will now need to think long and hard about cheap, slow hosting.

Gocompare.com go go goes out of top slot for ‘car insurance’. Google clamps down on paid links with penalties for those that are found to be doing so.

Yahoo! announces new programme to allow web publishers to create plug ins to control the information shown on the Yahoo! SERPS.

comScore report into search engine market share in January shows that Google is still way out in the lead. Even if Microsoft does buy Yahoo! there will be a lot of ground to make up.

Google launches adsense video ads. Beta programme now available to adsense publishers.

Microsoft refuses to increase bid for Yahoo! Bill Gates urges the Yahoo! board to have a long hard look at the offer.

Google’s market share drops for the first time in two years, but it remains the dominant force in US online marketing.

Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?

Click Forensics release new research that indicates a 15% rise in ppc click fraud during 2007. What does this mean for PPC advertisers?