Digital Marketing Blog

The new Common Tag from Yahoo! is a content labelling format to promote the use of structured data online. Will is make browsing easier?

Google’s change of address feature may mean companies and website owners can change domain name more easily and with a lot less stress.

Google Squared – an experimental search tool, gathering information from multiple sources to answer more complex search queries in one click

Bing the ‘Decision Engine’: User numbers are dwindling and many don’t see it is that different to Google. The search engine wars continue.

Introducing Bing: Microsoft’s “Decision Engine”. A massive improvement on their previous “Live Search”, but will it kill Google?

ComScore’s Ad Metrix is a new ad reporting tool – Account for the total number of display ads viewed online and attribute them to users

Search Engine Marketing and Display Integration Study: A successful PPC campaign should run with display advertising to grow brand awareness

Users can select their own feature rch content on the new customisable Yahoo! homepage. UK users to see BBC updates and Underground Alerts.

Are Yahoo! using search queries to influence which display ads are shown to users? Will this improve display campaign performance metrics?

Happy Birthday, Search Monkey! Next up, structured data and descriptive tags for more informed SERPs, and understanding intent in search.

Bing is coming! Rumour has it that Microsoft’s new search engine will be showcased at D: All Things Digital conference. Will it beat Google?

Google announced an update to its Suggests feature to speed up searches so users can find what they are looking for more quickly and easily