Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
-
MacDonald’s Blogger Outreach Criticism Reviewed
MacDonald’s finds itself in hot water over is blogger outreach programme. Nice idea but not executed properly?
|
-
Tablets rocking the mobile world (again)
Yet another report shows the importance of the iPad in ‘mobile’ e-commerce. Is it really that surprising to see high revenue stats when Google Analytics counts it as a mobile device? Why is a lap top not a mobile device?
|
-
-
Negative SEO or Google just getting it (painfully) wrong?
Is it possible to be penalised by Google for doing good work? Why has our site been hit after producing good content?
|
-
UK’s 10 largest retailers showing no obvious preparation for the EU cookie directive
May the 26th is coming! The EU cookie directive is near… What are the UK’s top 10 ecommerce sites doing about it?
|
-
Pinterest competition inspiration
A look at three recent Pinterest campaigns, and how they can inspire us
|
-
Location, location, location
Google is introducing some new features in AdWords to help users create ads that are more relevant to local customers.
|
-
SEO Agency 101
What does the UK SEO agency landscape look like? An infographic showing how many UK SEO agencies practice what they preach – how active are they in social media and how much content are they producing when they tell us that content is king?
|
-
Mobile commerce booms as smartphone usage increases
As smartphone sales continue to increase, mobile shopping habits continue to evolve…
|
-
How do organic rankings affect paid search ads?
Google’s latest research on how organic search results affect paid search ads.
|
-
Twitter turns six years young
Last week Twitter celebrated its sixth birthday. We take a look at some key events in in Twitter’s history.
|
-
Google planning to penalise sites with ‘too much SEO’
During a recent panel event at SXSW it was revealed by Google’s Matt Cutts that Google is working on penalising sites that are ‘over-optimised’.
|
