Digital Marketing Blog

Google to ‘integrate’ micro blogging service? Eric Schmidt reveals Google may jump on the social media bandwagon, but when?

The option to bid on trademark keywords via Google AdWords is now available in 190 countries – will this aggravate customers and reduce ROI?

Twitter Search versus Google Search – well, not really, but Twitter will provide us with more comprehensive, real-time search results

Google listens to customer feedback and updates its Adsense Policy Pages – Read about Brand Violations, Deception Implementations and more.

Hooray! Integration of AdSense and Analytics is available to all for better insight into traffic and user behaviour. Link your accounts now

Under development at Google Labs: Similar Images for speedy, refined image search and Google News Timeline organises stories chronologically

The UK Search Engine Marketing Benchmark Report from Econsultancy reveals that organic search or SEO budget is set to increase next year.

Using data from their own data to evaluate the cost per acquisition in both networks, find out if Google’s content Network is cost-effective

Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!

Changes in the Gmail App for iPhone and Android make for much easier navigation and the floaty bar makes admin a breeze. Find out more.

Google shows local results for non-local search terms. Will small local businesses now have the opportunity for greater exposure in search?

Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.