Digital Marketing Blog

Google’s search analytics data currently has a 90 day limit. SEOs are hoping for an extension and the availability of YoY data – join the debate.

Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?

Find out what’s grabbed Ali’s attention this week in her My Five; anti-Valentine’s, Twitter’s new timeline, the ‘right to be forgotten’ ruling and more.

The rise of ad blockers suggests advertisers no longer respect users and the user experience. The Acceptable Ads manifesto could be the answer.

Google has finally launched an AdWords app for iOS mobile devices, making it easy for AdWords users to check campaign performance and pause campaigns on the go. Read my review here…

An internet blackout, emojinal confusion and a lesson in friendship – all in this week’s My Five.

Use these tips to help build meaningful connections with influential bloggers and journalists, and you’ll reap the benefits well into the future.

The HoA series “Elevenses” looks at the trends from the past few years around St. Valentine’s Day and how you can best prepare for seasonal dips and peaks.

Lessons learnt in this week’s My Five: Friendship is magic and so is licensing; Trolls prefer GIFs over cola; dating is bullsh*t but also hilarious.

A very helpful infographic to explain how Google Search works in 2016. It’s not about magic, it’s about the user, the content and the penalty zoo.

Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.

Is there any real value in automated SEO reports? An example from Moz.com would suggest that their page scores have very little bearing on SERPs.