Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Are outbound links good for SEO?

    When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

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  • My Five #440

    Woohoo! It’s My Five time. BrewDog is back in the news for all the wrong reasons (again), Instagram creators get new features, and European kickball begins.

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  • Top 100 Digital Marketing Influencers According to Buzzsumo – 2021 Edition

    Another year, another top 100 digital marketing influencer list. We’ve returned to Buzzsumo to highlight the top 100 digital marketing influencers you should be following in 2021.

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  • My Five #439

    A Google-heavy My Five this week. Riding the SEO rollercoaster and announcements from Search Console and Google News. But also a very cool dog.

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  • Bounce rate on google analytics – understanding the data

    Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.

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  • My Five #438

    A week of .edu links overload, hiding like counts, Pinterest might surprise you, the rise and rise of e-groceries and *that* spiderman meme….

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  • Building a brand that connects with its audience

    Throughout the pandemic, many brands recognised the basic human desire to forge and maintain connections – and have been able to capitalise on it as a result.

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  • My Five #437

    New Google shopping features, updates to Twitter’s verification process, Facebook moves into PPV sports events, and a helpful woof, time for My Five.

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  • What are ‘follow’ and ‘nofollow’ links and how do they impact your SEO?

    We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.

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  • My Five #436

    SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

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  • Information is beautiful. Usually.

    Why, as a self-confessed dataphile, I find the slides used in the Gov coronavirus briefings so incredibly painful. Is data always the gospel truth?

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  • My Five #435

    Google Ads scams, a metalcore band, and Trump launching his own social media platform (sort of). It’s all in this week’s My Five.

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